Cabify
Graphic and Brand Designer
Cabify is a Spanish urban mobility platform.
In 2017, I joined the branding team to strategically evolve the brand both verbally (tone of voice) and visually (graphic language), creating a strong and coherent identity for this new platform.
On a daily basis, I created global resources for international use: templates for digital advertising, offline materials (roll-ups, business cards, folders, etc.), co-branding assets, brand implementation in offices, signage, etc.
By the end of 2018, I wanted to grow within the company and joined the European marketing team. There I gained valuable experience in social media, AON, marketing campaigns, and more.
Date: 2017-19.
Tools used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Media Encoder, Sketch.
