Paloma Alcázar
Branding
For any designer, creating their personal brand is one of the most challenging projects to take on. The project began as a personal exploration and evolved into a logo that goes beyond aesthetics. It’s a typographic and artistic treatment of my name, resulting in an isotype born from the evolution of the letters ‘p’ and ‘a’, the initials of Paloma Alcázar.
Date: 2019.
Tools used: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Media Encoder.
